FRAME ON STYLE.COM

STYLE.COM thinks "Frame Denim, Spring "14 is the next big thing." We would have to agree. Never have we tried boyfriend jeans so perfect - skinny and baggy in the right places, faded to perfection, skinny jeans that feel like leggings and look anything but.


Our favourite, The Skinny de Jeanne in Noir Ripped.

Here's what STYLE.COM had to say:

Label:

Frame Denim, designed by Jens Grede and Erik Torstensson.

Need to Know:

At only a year old, Frame Denim is somewhat of a prodigal son in the ever-competitive jeans game. Founded by Jens Grede and Erik Torstensson—the London-based duo behind Saturday Group and Industrie magazine—the label prides itself on patient, thoughtful, and gimmick-free wares. Melding Shoreditch style with So-Cal culture (and, not to mention, Los Angeles’ top-notch denim production facilities), Frame bridges a wide geographic swath while remaining diligent and discrete (its only iconography is a tiny embroidered F at the left thigh).

They Say:

Regarding their decision to introduce a high-waist fit, Torstensson offered, “It goes back to a great time and place—we love the images of Brooke Shields back in the day.”

Click to shop the Spring 14 Frame collection.

Click to read the full article on STYLE.COM

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