SUNO was formed in 2008 by Max Osterweis after more than a decade of collecting textiles in visits to Kenya. Building a successful and visible company that employs local Kenyan talent, treats workers fairly, and showcases some of Kenya's artistry, could potentially affect positive and lasting social and economic change. SUNO's dedication to developing a sustainable and socially responsible business is not limited to their work in Kenya. Currently they do at least 70% of their production in Kenya, all their beaded and embroidered work happens in India, and they also produce a handful of pieces in NYC with their sample factory in the Garment District.