Whit is inspired by smart and unconventional women. We find them everywhere: friends, family, old films, photography, and the streets of New York City. We celebrate women who personalize and mix their clothing to suit their individual styles. Whit comes to life from designer Whitney Pozgay. Whitney’s distinct vision for styling and attention to detail, combined with years of design experience for larger brands, led her to venture out on her own. Whit's mission is to offer effortlessly chic apparel and accessories with a touch of whimsy. The brand focuses on items that are never tricky or overly complicated, while celebrating colour and a sense of humour.